Following its launch in Europe in June 2011, purechannelapps has successfully taken socialondemand® to market worldwide – the first enterprise-class social media content syndication platform for channel-centric organisations.

socialondemand enables companies to leverage their resellers’ social media networks to maximise lead generation and substantially increase their overall sales pipelines. It uses an intuitive, multi-lingual and customisable interface allowing vendors to input, categorise and target content to their partners.  In turn, partners are able to control what, when and where content is published, and can edit this content to make it their own, to deliver true value to their followers.

CEO and founder of purechannelapps, Olivier Choron, commented on the expansion. “Since June last year, we have seen socialondemand really take off.  Not only do we count new customers – vendors and distributors – in the UK, we also have several key channel partners of our own across Australia, France, Germany, Russia, Ireland and the US who are taking the solution to their own customers.”

“Bringing socialondemand into the United States has always been the company goal,” said Choron. “Now that we have established the effectiveness of socialondemand in delivering targeted social media content through the channel to reach and influence end-users, our expansion into the United States is a natural progression for us. The demand for innovative B2B social media tools is further advanced there, and moving forward, we want to get closer to our customers, and support our channels effectively as the demand for our solutions dictates.”

The results of socialondemand are starting to speak for themselves.  Acronis, a leading provider of easy-to-use disaster recovery and data protection solutions across physical, virtual and cloud environments, for example – an early adopter of the solution – is currently demonstrating the true capabilities of the technology.  Following a very successful 3-month trial in late 2011, the company decided to launch a formal programme in March 2012 under the name AcronisGoSocial. Over 100 Acronis resellers and distributors in five countries have already joined the programme and are actively reposting news from Acronis via social media. This is giving Acronis indirect access to over 60,000 ‘indirect followers and friends’ via their channel’s collective 210 social media accounts.

“We want to enable our partners to be more active in social media. This is why we have extended the reach of AcronisGoSocial and look forward to the further deployment of the platform within Acronis as part of our Global Partner Programme. We view the tool as a unique selling point for partners and we hope it will help us to fully engage our active partner community with valuable content,” commented Celine Astre, Global Senior Partner Programme Manager at Acronis.

Such responses from channel partners and their followers demonstrate much higher levels of return than traditional marketing communications such as email marketing, which usually average click through rates of around 2%.  socialondemand also facilitates a much closer association between partners and end-users, fully leveraging the trusted relationships that exist between these parties and giving the end-user a natural path to follow on its journey towards ultimate purchase.

“socialondemand is the first tool in a suite of channel tools we are planning to bring together to form a complete PRM solution based around the fluidity of information exchange.  It’s exciting to be part of such a dynamic market, and to see demonstrable results being achieved.  Our incorporation and expansion into the US will open many more doors for both us and our clients, and give us a platform upon which to add even more value to the channel internationally,” concluded Choron.

Register now for the next socialondemand webinar, which will include a live demo and will take place on Thursday, May 24th, 2012 4:00 PM – 5:00 PM BST.  Simply visit https://www3.gotomeeting.com/register/704803622 to register.

Supporting materials:
To learn more about purechannelapps visit http://purechannelapps.com

To learn more about socialondemand, please read the solution overview at http://purechannelapps.com/uploads/socialondemand_solutionoverview.pdf

About purechannelapps:
purechannelapps Limited delivers innovative, revolutionary and channel-focused web- and app-based solutions that help vendors – be it hardware manufacturers, software editors or other suppliers – better influence and collaborate with their channel partners and intermediaries. purechannelapps’ motto is to simplify many of the vendor-to-partners business processes found in complex channel eco-systems and to increase vendor profitability. For additional information, visit www.purechannelapps.com.

For further information contact:
Emma Rose PR/ AR Manager

purechannelapps Limited
T: +44 (0)1424 772 375
E: emmar@purechannelapps.com

“socialondemand offers our well-established base of clients the perfect solution to reach more end-users with valuable content. It will be an important part of our Channel Marketing Services offering and our new partnership with purechannelapps demonstrates our objective to help our client base enhance their own social media strategies,” commented Reiner Rübel, Founder and Managing Director at Corvendor GmbH.

socialondemand offers the ideal opportunity to deliver additional social media strategy, content creation and social media training services around the kernel of socialondemand as a delivery mechanism.

“socialondemand helps increase brand awareness and lead generation for vendors and resellers alike, empowering the sales channel with rich content from the vendor,” commented Olivier Choron, Founder and CEO of purechannelapps. “Having such a well-established client base in Europe, Corvendor is ideally placed to extend our reach in Europe. We look forward to a dynamic and fruitful partnership with Corvendor,” he added.

Register now for the next socialondemand webinar, which will include a live demo and will take place on Thursday, April 19, 2011 5:00 PM – 6:00 PM BST. Simply visit https://www3.gotomeeting.com/register/619352302 to register.

About Corvendor ®:

Corvendor GmbH was founded 2002 in Munich, Germany by the owner and Managing Director, Mr. Reiner Ruebel. Corvendor is specialized in the planning and execution of sales projects for technology companies.

Its clients are small to medium sized companies in Germany and manufacturers of IT and consumer electronics products which sell into the Central European retail channel. The company‘s core competencies are traditional sales instruments, namely market segmentation, business intelligence, customer recruiting by means of the internet. The areas of social media marketing (SMM) and strategy development have been emphasized since Mr. Guido Wetzel joined in 2011.

For additional information, visit www.corvendor.com

Corvendor® is a registered trademark of Corvendor GmbH.

About socialondemand:
socialondemand is a revolutionary patent-pending web-based tool from purechannelapps that enables vendors to seamlessly target and deliver social media content to end-users via their channel partners’ social media presence.

With an easy-to-use, multi-lingual and customisable interface, socialondemand enables vendors to input, categorise and target content to their partners. These are in turn able to control and track what, when and how content is published. Comprehensive reporting enables vendors to monitor exactly when, where and by whom their content is being read.

socialondemand works by creating a system-to-system link between itself and the partner’s social media accounts, so that partners do not even have to log into their accounts, hence simplifying the way content is published. socialondemand is cloud-based and also available via mobile applications for partners, giving them the flexibility and ubiquity to control and publish new information to the end-user community at any time.

socialondemand currently supports Twitter, Facebook, LinkedIn and Viadeo, though more connectors for both mainstream and specialist industry sites will be added over the next few months.

About purechannelapps:
purechannelapps Limited delivers innovative, revolutionary and channel-focused web- and app-based solutions that help vendors – be it hardware manufacturers, software editors or other suppliers – better influence and collaborate with their channel partners and intermediaries. purechannelapps’ moto is to simplify many of the vendor-to-partners business processes found in complex channel eco-systems and to increase vendor profitability. For additional information, visit www.purechannelapps.com.

Supporting materials:
To learn about socialondemand, please read the Solution Overview at http://purechannelapps.com/uploads/socialondemand_solutionoverview.pdf.

For further information contact:
Emma Rose PR/ AR Manager
purechannelapps Limited
T: +44 (0)1424 772 375
E: emmar@purechannelapps.com

Following a positive trial of socialondemand in October 2011, Acronis has white-labelled the patent-pending social media solution as its own, under the AcronisGoSocial brand. The tool will be used to syndicate targeted social media content to segmented end-users via an Acronis network of 300 selected partners in the UK, Australia, Germany and the US.  Using socialondemand, Acronis aims to build strong brand awareness and PR, whilst driving a positive influence on the end-user decision making process – a benefit which often eludes channel-centric vendors.

“We want to enable our partners to be more active in social media. This is why we are now rolling out the platform globally and look forward to the further deployment of the platform within Acronis as part of our Global Partner Programme. We view the tool as a real unique selling point for partners and we hope it will help us recruit more channel partners in the disaster recovery and virtualisation market” commented Celine Astre, Global Senior Partner Programme Manager at Acronis.

Following the launch of the trial in October 2011, over 20 Acronis partners and distributors actively joined the programme in the United Kingdom, giving Acronis indirect access to over 3,500 connections via their channel’s collective 40 social media accounts.  Using AcronisGoSocial, Acronis published 33 individual posts, which were reposted 345 times by their partners (an average of ten reposts per original post) to a social audience of more than 25,000 connections.  These posts generated over 5,000 clicks or downloads and 1,500 retweets.

As Astre explained, “socialondemand has enabled us to amplify our social media messages to a significantly greater audience through our partners and internal sales staff, generating increased web traffic, follower interaction and brand awareness.”

Such response rates demonstrate much higher levels of return than traditional marketing communications such as email marketing, which usually average click through rates of around 2%. socialondemand also facilitates a much closer association between partners and end-users, giving the end-user a natural path to follow on its journey towards ultimate purchase.

“Following the very positive results we have seen from its trial, we are delighted to announce the adoption of socialondemand by Acronis.  In the highly competitive field of disaster recovery solutions, vendors need to find distinct ways to differentiate the manner in which they add value in the channel.  socialondemand not only achieves this, it also enables Acronis to close the loop on its sales cycle and permeate the decision making process via its partners,” added Olivier Choron, CEO and Founder of purechannelapps.

Supporting materials:
To learn about socialondemand, please read the solution overview at http://purechannelapps.com/uploads/socialondemand_solutionoverview.pdf

About purechannelapps:
purechannelapps Limited delivers innovative, revolutionary and channel-focused web- and app-based solutions that help vendors – be it hardware manufacturers, software editors or other suppliers – better influence and collaborate with their channel partners and intermediaries. purechannelapps’ motto is to simplify many of the vendor-to-partners business processes found in complex channel eco-systems and to increase vendor profitability. For additional information, visit www.purechannelapps.com.

About Acronis
Acronis is a leading provider of easy-to-use disaster recovery and data protection solutions for physical, virtual and cloud environments. Its patented disk imaging technology enables corporations, SMBs and consumers to protect their digital assets. With Acronis’ disaster recovery, deployment and migration software, users protect their digital information, maintain business continuity and reduce downtime. Acronis software is sold in more than 90 countries and available in up to 14 languages. For additional information, please visit www.acronis.co.uk. Follow Acronis on Twitter: http://twitter.com/acronis

Acronis^®, and the Acronis logo are registered trademarks or trademarks of Acronis Inc. in the United States and/or other countries.

Press contact for purechannelapps:
Emma Rose PR/ AR Manager
purechannelapps Limited
T: +44 (0)1424 772 375
E: emmar@purechannelapps.com

Press Contacts for Acronis:
Natasha Simmons / Emily Gallagher
Touchdown PR
Tel : +44 (0)1252 717040
Email : acronis@touchdownpr.com

Louise Tullin
Tel: +44 (0)203 176 0354 / +44 (0)774 938 9654
Email: louise.tullin@acronis.com

I’ve been keeping an eye on the stats of campaigns that come across my desk.  Emails are getting an open rate of around 20% (sometimes a lot lower!), with click through rates of about 2-3%.  Not bad.  Then I see results from socialondemand, our online tool that enables vendors to syndicate their rich content through their channel partners’ social networks.  Posts are achieving click through or download rates of nearly 8% (based on the number of the partners’ followers).  Maybe time to hit the like button.

It’s not just the post click results that are impressive.  It’s the reach as well.  8% of thousands of current followers is much more attractive to a marketer like me than 2% of a few thousand on an ageing email list, purchased a few years ago.

We recently did a tally of the potential audience for socialondemand for one of our clients.  We took 22 of their top partners, and added up how many followers they had.  Of the 22, only four had no social media presence at all, and the other 18 had over 4.5k followers / connections between them.  They are looking to recruit about 100 socially active partners initially, which will give them access to around 25k end-user followers within one click. And that’s a conservative estimate, as we didn’t include followers of individual staff within the partner, just their corporate accounts.

So there are two things that are warming my social cockles compared to direct marketing techniques… reach and currency of contact information.  Don’t get me wrong, it’s still worth combining the two, but social media is definitely on my Christmas card list.

The socialondemand application allows marketers to increase their social media reach exponentially by providing content to channel partners for further placement on their own social media accounts, including LinkedIn, Facebook, Twitter and more. Partners have the option of appending the content, or automatically posting the content provided, assuring its ease of use.  What’s more, marketers can selectively provide the content that’s appropriate for each partner segment, so resellers and other channel partners will only be offered content that is relevant to them based on the products and solutions they provide and the customers they target.

“Social media is of growing importance for our clients, and the socialondemand solution makes it easy for our clients to extend their social media strategy through their channel network.” says Debra Delaney, CEO at CCI.  “This partnership with purechannelapps is a perfect fit with our mission to help clients improve their channel marketing efforts efficiently and affordably.”

“socialondemand is rapidly been perceived in the market place as a very effective tool to reach end-users via a given vendor’s partner social networks,” commented Olivier Choron, Founder and CEO of purechannelapps.  “Having such a well-established client base in North America, CCI is ideally placed to extend our reach beyond the European market.  We look forward to a dynamic and fruitful partnership moving forward with CCI,” he added.

The partnership is designed to capitalize on dramatic growth of social media as an information resource for buyers of business to business products.  Over $3 billion will be spent to advertise on social media sites in 2012, and two-thirds of IT professionals use social media to stay current on topics and resources. By extending social media strategies through their channel partners, marketers can extend the reach of their social marketing by a thousand times or more. In addition, as their channel partners are strapped for resources, these partners are seeking ways to extend their sales and marketing efforts easily and affordably. As such, both CCI and purechannelapps are excited about this partnership as a means to address those needs.

About socialondemand:
socialondemand is a revolutionary patent-pending web-based tool from purechannelapps that enables vendors to seamlessly target and deliver social media content to end-users via their channel partners’ social media presence.

With an easy-to-use, multi-lingual and customisable interface, socialondemand enables vendors to input, categorise and target content to their partners. These are in turn able to control and track what, when and how content is published. Comprehensive reporting enables vendors to monitor exactly when, where and by whom their content is being read.

socialondemand works by creating a system-to-system link between itself and the partner’s social media accounts, so that partners do not even have to log into their accounts, hence simplifying the way content is published. socialondemand is cloud-based and also available via mobile applications for partners, giving them the flexibility and ubiquity to control and publish new information to the end-user community at any time. socialondemand currently supports Twitter, Facebook, LinkedIn and Viadeo, though more connectors for both mainstream and specialist industry sites will be added over the next few months.

About purechannelapps:
purechannelapps Limited delivers innovative, revolutionary and channel-focused web- and app-based solutions that help vendors – be it hardware manufacturers, software editors or other suppliers – better influence and collaborate with their channel partners and intermediaries. purechannelapps’ moto is to simplify many of the vendor-to-partners business processes found in complex channel eco-systems and to increase vendor profitability. For additional information, visit www.purechannelapps.com.

Supporting materials:
To learn about socialondemand, please read the Solution Overview at http://purechannelapps.com/uploads/socialondemand_solutionoverview.pdf.

About CCI

CCI delivers comprehensive incentive solutions to optimize sales channel performance. As an enterprise software and services solutions provider, CCI enables marketers to manage measure, and optimize sales and marketing programs throughout their demand chain, resulting in greater spending efficiency and improved program effectiveness. To accomplish this, CCI provides a combination of on demand software, professional services and program administration services.  The CCI is proud to work with market leading companies in technology, telecommunications and entertainment industries, including:  Autodesk, BMC, Brocade, Centurylink, Comcast, Cox Communication, Epson, Motorola, Sony Playstation, VMware and many more. For more information, visit www.channelmanagement.com or contact CCI at info@channelmanagement.com.

For further information contact:
Emma Rose PR/ AR Manager
purechannelapps Limited
T: +44 (0)1424 772 375
E: emmar@purechannelapps.com

socialondemand is drastically improving the way in which companies reach end-users with social media messaging through their indirect channels (distributors, resellers, dealers, etc.) and through their own internal sales teams.  “We have several clients that are looking for effective ways to integrate social media more effectively into their existing channel marketing strategies and corporate communications.  socialondemand is a highly innovative tool that complements our existing services with its unique capabilities, and we are excited by the opportunities it offers both us and our clients,” commented Laurent Ollivier, CEO at Aressy.

For marketing agencies looking to integrate social media into their offerings, socialondemand provides companies like Aressy with the ideal opportunity to deliver additional content creation and social media training services around the kernel of socialondemand as a delivery mechanism.

“We are delighted to have Aressy on board as a partner for the French market.  They are highly successful in delivering results-based projects for their clients, and socialondemand will enable them to strengthen their social media offering even further,” commented Olivier Choron, Founder and CEO of purechannelapps.  “The fact that our partner base is growing rapidly demonstrates that socialondemand can differentiate what agencies have to offer,” he added.

purechannelapps offers three types of partnerships:  Referral Partners that receive a finder’s fee for recommending a client who adopts socialondemand; Reseller Partners that proactively take socialondemand into their customer bases with healthy reseller partner discounts; and OEM Partners that use a branded version of socialondemand integrated into their own portfolios.

Register now for the next socialondemand webinar, which will include a live demo and will take place on Thursday, December 22nd, 2011 5:00 PM – 6:00 PM GMT

Simply visit https://www3.gotomeeting.com/register/677358894 to register.

Supporting materials:
To learn about socialondemand, please read the solution overview at http://purechannelapps.com/uploads/socialondemand_solutionoverview.pdf

About purechannelapps:
purechannelapps Limited delivers innovative, revolutionary and channel-focused web- and app-based solutions that help vendors – be it hardware manufacturers, software editors or other suppliers – better influence and collaborate with their channel partners and intermediaries. purechannelapps’ motto is to simplify many of the vendor-to-partners business processes found in complex channel eco-systems and to increase vendor profitability. For additional information, visit www.purechannelapps.com.

For further information contact:
Emma Rose PR/ AR Manager

purechannelapps Limited
T: +44 (0)1424 772 375
E: emmar@purechannelapps.com

“We are delighted to be integrating socialondemand into our portfolio of offerings, it augments our existing skills and services and will open new doors for us with its unique capabilities” commented Vitaly Alexandrov, CEO at Like Media.

As many consultancies strive to deliver added-value for their client-base, socialondemand offers consultancies akin to Like Media with the ideal opportunity to deliver additional content creation and social media training services around the kernel of socialondemand as a delivery mechanism.

“socialondemand is being very well received in the market by both users and partners, and we are excited to announce the adoption of socialondemand by Like Media, yet another established partner, this time opening new doors for us in Russia,” commented Olivier Choron, Founder and CEO of purechannelapps.  “The momentum we are seeing in the marketplace is phenomenal, and we are looking forward to announcing some significant end-user implementations very shortly,” he added.

purechannelapps offers three types of partnerships:  Referral Partners that receive a finder’s fee for recommending a client who adopts socialondemand; Reseller Partners that proactively take socialondemand into their customer bases with healthy reseller partner discounts; and OEM Partners that use a branded version of socialondemand integrated into their own portfolios.

Register now for the next socialondemand webinar, which will include a live demo and will take place on Thursday, November 24, 2011 4:30 PM – 5:30 PM GMT.  Simply visit https://www3.gotomeeting.com/register/943660942 to register.

About Like Media

“Like Media” is a media studio which was one of the first to start providing email marketing services. Moreover “Like Media” offers social media marketing services for Russian firms and foreign companies which want to start business in Russia. We help companies to establish long term relationships with their audience personally. That, of course, increases sales of our clients and helps them to better understand preferences of their customers.

We use client-centered approach. So our clients every minute understand what is happening and how we do the marketing campaign. We love our job so much. That means that we work hard and have individual approach to every company. We will help you to become a leader on the Russian market!

About purechannelapps:

purechannelapps Limited delivers innovative, revolutionary and channel-focused web- and app-based solutions that help vendors – be it hardware manufacturers, software editors or other suppliers – better influence and collaborate with their channel partners and intermediaries. purechannelapps’ moto is to simplify many of the vendor-to-partners business processes found in complex channel eco-systems and to increase vendor profitability. For additional information, visit www.purechannelapps.com.

Supporting materials:
To learn about socialondemand, please read the Solution Overview at

http://purechannelapps.com/uploads/socialondemand_solutionoverview.pdf.

For further information contact:
Emma Rose PR/ AR Manager
purechannelapps Limited

T: +44 (0)1424 772 375
E: emmar@purechannelapps.com

Or will it?  Have your channel managers told their partners exactly what’s in it for them?  Have your direct-touch teams let their end-user prospects know about the benefits of the new solution?  Have your partners told their own end-users about it?

The trend of integrating social media into internal communications has been on the rise for a while, with the term ‘the social intranet’ being bandied about more and more.  But the real question is… are your people syndicating content as well as they could?

Imagine then, a different scenario.  Marketing presses the ‘go’ button on a fantastic new SMB solution you’ve just launched.  Within seconds, your channel managers receive the appropriate partner/ benefit-led content relating to the solution. At the touch of a button they repost this content via their own LinkedIn accounts and inform all their partner/ channel contacts.

At the same time, your direct-touch sales staff receive their content about the launch in real-time, but now with an end-user spin. They are able to share that information with their own base of followers, be prospects or customers, via LinkedIn and Twitter, even reaching specific social ‘groups’ with the content.

Simultaneously, your channel partners receive their own version of the end-user announcement and can repost it in a matter of 3 clicks on their own social media networks, reaching out to prospects and end-users you have no direct connection with.

Nirvana? Yes.  Realistic?  Most definitely.

Not only have you achieved real-time communication of your product launch, you’ve also targeted the content with precision in a matter of seconds to all tiers of your channel including your own people internally.  Now that’s pretty neat eh?

Launched just three months ago, socialondemand is proving to be an invaluable tool for vendors looking to improve their social media strategy. “We are delighted to be in partnership with purechannelapps, and to be adding socialondemand to our strategic tool-kit of offerings,” commented Moheb Moses, Co-Founder of Channel Dynamics.  “We are continually looking at supporting the development of our clients’ social media strategy, and will be using socialondemand to syndicate and deliver valuable content on their behalf,” he added.

As many consultancies strive to deliver added-value to their client-base, socialondemand offers companies like Channel Dynamics the ideal opportunity to deliver additional content creation and social media training services around the kernel of socialondemand as a delivery mechanism.

“Within a short space of time, we have signed significant partnerships with major channel marketing organisations across the world, which demonstrates the value being placed upon socialondemand as an effective tool to reach end-users with valuable content,” commented Olivier Choron, Founder and CEO of purechannelapps.  “Having such a strong market position with international reach and a local presence, Channel Dynamics is perfectly positioned to create and close opportunities for socialondemand,” he added.

purechannelapps offers three types of partnerships:  Referral Partners that receive a finder’s fee for recommending a client who adopts socialondemand; Reseller Partners that proactively take socialondemand into their customer bases with healthy reseller partner discounts; and OEM Partners that use a branded version of socialondemand integrated into their own portfolios.

Register now for the next socialondemand webinar, which will include a live demo and will take place on Tuesday, October 25, 2011 5:00 PM – 6:00 PM BST.  Simply visit https://www3.gotomeeting.com/register/619352302  to register.

About socialondemand:
socialondemand is a revolutionary patent-pending web-based tool from purechannelapps that enables vendors to seamlessly target and deliver social media content to end-users via their channel partners’ social media presence.

With an easy-to-use, multi-lingual and customisable interface, socialondemand enables vendors to input, categorise and target content to their partners. These are in turn able to control and track what, when and how content is published. Comprehensive reporting enables vendors to monitor exactly when, where and by whom their content is being read.

socialondemand works by creating a system-to-system link between itself and the partner’s social media accounts, so that partners do not even have to log into their accounts, hence simplifying the way content is published. socialondemand is cloud-based and also available via mobile applications for partners, giving them the flexibility and ubiquity to control and publish new information to the end-user community at any time.

socialondemand currently supports Twitter, Facebook, LinkedIn and Viadeo, though more connectors for both mainstream and specialist industry sites will be added over the next few months.

About Channel Dynamics

Channel Dynamics is a boutique sales consulting firm, with offices in Sydney and Singapore, specialising in assisting ICT (Information & Communications Technology) companies to sell more effectively, through superior channel programs and strategies. We help organisations create their ideal channel strategy, select the right partners, train their partners, develop meaningful channel programs, and achieve great results.

Established in 2004, Channel Dynamics has earned an enviable reputation for its insightful knowledge of the industry and its innovative approach to channel recruitment, development and management. Some of Channel Dynamics’ clients include some of the best known names in the ICT industry, including Cisco, Symantec, VMware, IBM, Citrix, Adobe and Trend Micro, just to name a few.

For more information about Channel Dynamics, please visit our web site at www.channeldynamics.com.au

Channel Dynamics … creating leverage through partnership.

About purechannelapps:
purechannelapps Limited delivers innovative, revolutionary and channel-focused web- and app-based solutions that help vendors – be it hardware manufacturers, software editors or other suppliers – better influence and collaborate with their channel partners and intermediaries. purechannelapps’ moto is to simplify many of the vendor-to-partners business processes found in complex channel eco-systems and to increase vendor profitability. For additional information, visit www.purechannelapps.com.

Supporting materials:
To learn about socialondemand, please read the Solution Overview at http://purechannelapps.com/uploads/socialondemand_solutionoverview.pdf.

For further information contact:
Emma Rose PR/ AR Manager
purechannelapps Limited
T: +44 (0)1424 772 375
E: emmar@purechannelapps.com

“socialondemand offers our well-established base of IT clients the perfect solution to reach more end-users with valuable content.  It will be an important part of our Channel Social Media (CSM) offering and our new partnership with purechannelapps demonstrates our objective to help our client base enhance their own social media strategies,” commented Thomas Hughes, Owner Director at Connection2.

As many consultancies and marketing companies like Connection2 strive to deliver added-value to their client-base, socialondemand offers the ideal opportunity to deliver additional social media strategy, content creation and social media training services around the kernel of socialondemand as a delivery mechanism.

“socialondemand is rapidly been perceived in the market place as a very effective tool to reach end-users via a given vendor’s partner social networks,” commented Olivier Choron, Founder and CEO of purechannelapps.  “Having such a well-established client base in Europe, Connection2 is ideally placed to extend our reach beyond the UK.  We look forward to a dynamic and fruitful partnership moving forward with Connection2,” he added.

purechannelapps offers three types of partnerships:  Referral Partners that receive a finder’s fee for recommending a client who adopts socialondemand; Reseller Partners that proactively take socialondemand into their customer bases with healthy reseller partner discounts; and OEM Partners that use a branded version of socialondemand integrated into their own portfolios.

Register now for the next socialondemand webinar, which will include a live demo and will take place on Tuesday, October 25, 2011 5:00 PM – 6:00 PM BST.  Simply visit https://www3.gotomeeting.com/register/619352302  to register.

About socialondemand:
socialondemand is a revolutionary patent-pending web-based tool from purechannelapps that enables vendors to seamlessly target and deliver social media content to end-users via their channel partners’ social media presence.

With an easy-to-use, multi-lingual and customisable interface, socialondemand enables vendors to input, categorise and target content to their partners. These are in turn able to control and track what, when and how content is published. Comprehensive reporting enables vendors to monitor exactly when, where and by whom their content is being read.

socialondemand works by creating a system-to-system link between itself and the partner’s social media accounts, so that partners do not even have to log into their accounts, hence simplifying the way content is published. socialondemand is cloud-based and also available via mobile applications for partners, giving them the flexibility and ubiquity to control and publish new information to the end-user community at any time.

socialondemand currently supports Twitter, Facebook, LinkedIn and Viadeo, though more connectors for both mainstream and specialist industry sites will be added over the next few months.

About purechannelapps:
purechannelapps Limited delivers innovative, revolutionary and channel-focused web- and app-based solutions that help vendors – be it hardware manufacturers, software editors or other suppliers – better influence and collaborate with their channel partners and intermediaries. purechannelapps’ moto is to simplify many of the vendor-to-partners business processes found in complex channel eco-systems and to increase vendor profitability. For additional information, visit www.purechannelapps.com.

Supporting materials:
To learn about socialondemand, please read the Solution Overview at http://purechannelapps.com/uploads/socialondemand_solutionoverview.pdf.

For further information contact:
Emma Rose PR/ AR Manager
purechannelapps Limited
T: +44 (0)1424 772 375
E: emmar@purechannelapps.com