‘Employee advocacy’ is one of those topics currently receiving a lot of attention in the social media world. But are you a bit unsure as to how this could benefit you? Let us discover together how F5 have so successfully achieved this.
Since 1996, F5 networks has assisted organisations in deploying cloud, data centre and software- defined networking, to improve the security of their applications. They have a global presence, with employees operating from around the world. And have alliances with brands such as Microsoft and HP.
Here is a sneak preview as to what you will learn in this webinar with F5 Networks:
First, what is employee advocacy? Simply put, it’s the promotion of a brand through its employees. When done correctly, these key influencers, who have huge social networks, have the opportunity to sway potential customers’ decision to buy or not to buy from a brand.
Sounds like a good plan, yes?
Sadly, involving advocates can be a challenge for brands, especially for global brands that are present around the world, with different business units, sales territories, supported languages and hundreds if not thousands of ‘individual’ sales staff. Making it happen is not easy, or so it seems.
Employees need guidance and content
The tough part is that employees require a bit of assistance to truly make your advocacy program work. They need training, best practices and, more importantly, content they can share that works for them and their contacts. YOU NEED TO provide them with all of this plus lots of personalised/ relevant–to-each-audience content to share on social media.
Compliant, consistent, relevant and regular brand messages
If your aim is to get people talking about your brand, then you need to make sure others (your employees, but it could also include your channel partners) share YOUR content and do this regularly. Social media is perfect for this! The good news is that by providing your employees with a constant flow of pertinent (to their audience) news, you will be able to maintain a high level of compliancy and consistency of your messages, wherever the words get out.
How to do it, in a systematic manner?
socialondemand® makes this possible for F5, helping them amplify and provide a consistent brand message, through their global teams of hundreds of sales employees and to the hundreds of thousands of contacts they have on social media.
What F5 have achieved
The socialondemand-enabled employee advocacy program has allowed F5 to reach a much wider market of 25 different countries, with content being created in 5 different languages. F5 can now engage with millions of Twitter followers, Facebook friends and LinkedIn contacts. So far, their 430 social media posts have been shared over 4,000 times and have generated over 18,860 clicks. What is even more impressive, is this is only from 167 employees. Want to know more? watch this free webinar.