Last week was a special week. Not only because of the Easter Break and the last minute-rush to get important work completed before a four-day break, but it was also the week that the 3 biggest numbers in social media were released, in an almost synchronised fashion.
Firstly, Facebook, hit the 1 Billion mobile monthly active user mark. Yes every month, there are now 1 Billion (1.04 Billion to be exact) monthly active users of Facebook on their mobiles. This is an incredible achievement, and effectively means that 1 in 7 of the world’s population is regularly using Facebook on their mobile phones.
The good news didn’t stop there for Facebook. Its recent acquisition WhatsApp, hit the 500 million user mark. Again, an incredible achievement for a company and app which was only founded little more than five years ago and until last year had only 200 million users.
Finally, LinkedIn, increased its user base to 300 million. Again an astounding achievement for a network which, unlike the other social media networks, positions itself exclusively for the professional sides of our lives. This increase in users has been as a result of its push to mobile.
What is this telling us?
Firstly, the increase in network size comes as a result of a whole host of users, both individual and corporate, flooding to the social media networks. This tells us that social media networks are generating leads as much in the consumer world, as they are in the B2B world. It’s also the case that your customers are on the social media networks, and that they are looking for content outside of their own personal interest; they’re looking for content which engages them professionally too.
This means that you, as a marketer, need to consider social media networks as a new channel and as a new shop window for your business. This substantial growth in network size justifies the time and effort you will be required to invest on these emerging channels.
Secondly, these stats are also highlighting that the next step in the social media story is the push to mobile.
This ties in, not only with the increase in technology and mobile data infrastructure which has developed over the past decade or so, but also professionally, to the emergence of a Bring Your Own Device (BYOD) trend. Now, professionals are able to use and take advantage of advanced apps, and interact with professional connections in the same way, through the same apps that they use for their personal connections.
For marketers in the channel, this news is vital. Your customers are not only active on social media networks as private individuals, but they are also on social media networks as representatives of the enterprises they work for. They are using social media networks to network professionally and researching their organisation’s next purchase, or partnership.
These 3 big numbers should tell you that the time is certainly nigh to be working with your partners on these social media networks.
Take advantage of social media
If you want to find out how you can take advantage of social media networks with your channel partners effectively, then please call me on 07876 472461, or email me.