About Us

purechannelapps Limited was founded in 2011 and aims to deliver innovative, revolutionary and channel-focused web-based applications that help vendors – be it IT hardware manufacturers, software editors, finance organisations or other suppliers – better influence and collaborate with their channel partners and sales intermediaries.

purechannelapps' first solution is socialondemand®, the leading global enterprise-class social media content syndication standard for channels. Other Partner Relationship Management-type applications are currently in development that involve ‘channel emarketing (push and pull)’ and ‘channel portal content management’, amongst others.

With offices in Battle, East Sussex, United Kingdom, purechannelapps is privately-owned and funded.
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For any further information, please contact us today.

The Executive Team

Olivier Choron

Over the last twenty years, Olivier has become an expert in the development and implementation of channel programmes in the high technology sector. Olivier spent his early days developing industry-first SMB initiatives in EMEA and globally with IT players such as 3Com and Nortel Networks, at a time when all vendors focused solely on enterprise markets. He subsequently moved to the Partner Relationship Management (PRM) industry with Allegis Corp/ClickCommerce – the major force at the time – where he was responsible for key accounts including Microsoft Europe, GE Finance, Subway and BT Ignite.

In 2003, Olivier set up purechannels, which now operates as a full channel marketing agency across Europe. Current customers include Adobe, Avnet, Citrix, Jabra, Symantec and Trend Micro, among others. Olivier founded purechannelapps in 2011.

Patrick Newton

Patrick Newton was President and Chief Executive Officer of DACG Inc., a Texas corporation which provided software products and technology services to 70 of the Fortune 200. Patrick took DACG public on the NASDAQ exchange. Subsequently he took on the role of Chief Executive Officer at Helveta. Helveta provides supply chain traceability solutions for government and the private sector.

Patrick has extensive experience of equity and debt financing transactions and of managing growth companies globally.

Michael Cotton

Michael Cotton has over 20 years' experience of direct and indirect sales management with Siebel Systems; Global Knowledge, a training and education software company, where he was responsible for European sales and marketing before it was acquired by Oracle; and DA Consulting Group for which he led the US sales before relocating to London to run the European organisation.